＜Basic Information＞

Name: Christine Chou

Position:Associate Professor

Education: Ph.D., Business Administration, National Taipei University

E-mail: chou@mail.ndhu.edu.tw

Ext.: 3054

＜Specialties＞

＜Experience＞

＜Teaching＞

• New Product Marketing
• Marketing Management
• Service Management
• International Business  

• Adjunct Assistant Professor (Humanities and Management Program, National Chiao-Tung University)
• Visiting Scholar, Wharton School, University of Pennsylvania, 2007

• Global Marketing Management
• International Service Management
• International Business Contract

＜Journal Publications＞

1. Chou, Christine*, Yang, Kuo-Pin (2010), “The interaction effect of strategic orientations on new product performance in the high-tech industry: A nonlinear model,” Technological Forecasting & Social Change (SSCI, IF=1.776 in 2009) (Accepted) (NSC 97-2410-H-259 -044)
    
2. Chou, Christine*, Kimbrough Steven O., and Lee, Thomas (2010), “Ideation for the problem of component placing,” 2010 IEEE International Conference on Industrial Engineering and Engineering Management Proceedings (EI) (Accepted)
    
3. Chou, Christine*, Hsu, Ya-Hui and Goo, Yeong-Jia (2009), Service failures and recovery strategies from the service provider perspective.” Asia Pacific Management Review, 14(2): 237-249 (TSSCI)
    
4. Tsai, Kuen-Hung*, Chou, Christine, and Kuo, Jyh-Huei (2008). “The curvillnear relationships between responsive and proactive market orientations and new product performance: A contingent link.” Industrial Marketing Management, 37(8): 884-894. (SSCI, IF= 1.403 in 2008)
    
5. Tsai, Kuen-Hung*, Chou, Christine, and Chen, Ming-Yi (2008). “Does matching pay policy with innovation strategy really improve firm performance? An examination of technology-based service firms.” Personnel Review, 37(3): 300-316 (SSCI, IF= 0.702 in 2008)

＜Conference Publications＞

1. Chou, Christine, Kimbrough Steven O., Lee, Thomas (2010), “Ideation for the Problem of Component Placing,” Paper to be presented at the 2010 IEEE International Conference on Industrial Engineering and Engineering Management, Dec 7-10, Macao, China.
    
2. Chou, Christine, Kimbrough, Steven. O. (2009). “An Agent-Based Model of Organizational Ambidexterity Decisions.” Paper presented at the 2009 Academy of Management Meeting, August 7-11, Chicago, USA.
    
3. Chou, Christine, Kimbrough, Steven. O. (2008). “On strategic choice and organizational ambidexterity: An agent-based modeling approach.” In CIEF 2008, Proceedings of the 7th International Conference on Computational Intelligence in Economics and Finance. IEEE Computational Intelligence Society, Dec 5-7, Taoyuan, Taiwan.
    
4. Chou, Christine, and MacMillan, Ian C. (2008), “To serve or to create customers: a nonlinear examination.” Paper presented at the 2008 Academy of Management Annual Meeting, August 8-13, Anaheim, California, USA.
    
5. Hsu, Ya-Hui, Chou, Christine, and Fang, Wen-Chang (2007). “Intellectual capital, organizational learning capability, and new product development performance: A mediator model.” 2007 Academy of Management Annual Meeting, August 3-8, Philadelphia, USA.
    
6. Lin, Arthur and Chou, Christine (2004). “Antecedents and consequences of customer switching costs for the mobile phone market.” The 3rd International Conference of the Japan Economic Policy Association, Nov. 13-14, Tokyo, Japan.
    
7. Chan, Shu-Ching and Chou, Christine (2004). Effect of entrepreneurship on business performance: A mediator model. Taiwan conference on Business and Information. Sep. 29-30. Taipei, Taiwan.
    
8. 周慧君、張美玲 (2003). 台灣虛擬社群發展模式之分析. 2003 電子商務與數位生活研討會. 4月11-12日. 台北. 台灣。